Sync Electronics

About us

Sync Electronics is a consumer electronics business based in Pretoria, South Africa. We are a manufacturer of electronics such as laptops, smartphones, smartwatches, tablets, and televisions with its accessories to name but a few.

We source our products and services from the best in the business be it Product Testing(Canada), Smartwatch prototyping, design and engineering(Switzerland), to large scale product production(China and Bangladesh.

We also have an in-house design studio that we use to draw, design, and blue print our devices. Last but not least, we are an ICASA registered entity that displays that we are more than just another electronics brand/store.

Our Strategy and Implementation

A value proposition of timely and practical solutions, at a reasonable rate, coupled with a 100% guarantee.

Exploiting our competitor's weaknesses: a competitive edge based on quick, effective, and organic customer service, which meets the customer where his needs are, rather than trying to fit him into an existing box.

Quickly establishing a brand identity and developing a great reputation among local customers to generate word of mouth advertising.

Quick response

SyncStore will provide everyday and after hours service no thanks to our online presence.

A Low Markup policy

This undermines the competition, who charge at least 300% mark-up. The pricing has been set to reflect the fact that we are selling mainly to a customer base where access to money and credit is not an issue. The consequence of that action is to turn a human need into a luxury good. With this strategy we can undercut most competitors while gaining local market presence.

On-site and pick-up/drop-off services

This will minimize the time and effort a customer needs to put into dealing with our delivery system.

Surprisingly ,our small size is an advantage

We have less red tape and more flexibility to adapt in the ever-changing ICT environment.